It may be that there are already enough underwear brands. Lukas Frei, the founder of moi-basics, was never entirely happy with the offer. He doesn't like big logos on the waist band. With the more stylish, reserved brands, the models often appear a bit traditional. There are underwear that don't provide enough support exactly where you actually need it. Others that fit perfectly when you put them on in the morning, but are worn out in the evening. Or those that you feel constantly, when walking, standing, sitting.

He then asked around extensively among his family, friends and acquaintances. He wrote questionnaires for women and men, distributed them widely, asked questions and, above all, listened. It was very insightful to see what bothers people about their laundry, or what they want but can't find anywhere. What would the perfect underwear be like? The design should be reduced. An effortless look, the branding understated. The materials and workmanship are of outstanding quality. With the best wearing comfort and fit. It should be easy to care for and long-lasting. And the underwear should be consistently sustainable. Fair working conditions and short distances from raw materials to the finished product.

These were exactly the criteria according to which Lukas Frei designed, developed and produced the moi-basics laundry line.

STEEL & BARNETT was founded in 2015 in a small home office, initially to make some beaded bracelets for friends and family. Over time, so did the company, so they now have a state-of-the-art manufacturing facility equipped with state-of-the-art machinery and a talented workforce. This combination allows the production of high quality genuine leather that is durable and perfect for everyday use. Since 2017, STEEL & BARNETT has been working with social projects that offer opportunities for people who currently do not have access to the regular job market. They take pride in inspiring others with our creativity and giving them the opportunity to express their own creativity.

Tías & Olives is a Swiss swimwear brand with roots in Spain and Portugal. Inspired by life, their feelings and perceptions, they design the bikinis in Switzerland and produce them under fair working conditions in Portugal. Production in Europe allows you to keep transport routes short and minimize CO2 emissions. You work with a small, women-run family business in the north of Portugal. Together they ensure that the bikinis are produced fairly and that the safety of the employees is guaranteed.