Bluebuck is a brand for the man who combines the robust with the natural; who has a strong sense of environmental responsibility combined with strong self-confidence.
The Bluebuck Man takes climate change seriously. He believes he can take steps to minimize his impact on the planet.
The high-quality cotton for the underwear is grown organically, so no synthetic fertilizers are used, which degrade soil quality and promote the release of greenhouse gases into the atmosphere.
Better organic soil quality ensures that the soil also retains water better, which reduces water consumption.
When the harvest is ready, the cotton is harvested by hand rather than using heavy, environmentally damaging machines.
Unlike many brands that are "Made in Europe", which usually just refers to where the product is assembled, all components are produced in Europe. The fabric is knitted, then cut and assembled in Portugal, with the organic cotton coming from Turkey. Even the finer details are produced in Europe: the cuffs are made in Austria and the labels are designed in Italy.
After packaging, all products are transported by road, which causes around 75% less CO2 than gas-guzzling aircraft.
Choosing sustainable fabrics is just the beginning of the process when creating Bluebuck products.
The label prides itself on selecting factories that use clean energy. By harnessing wind, solar and hydropower, Bluebuck products are manufactured with minimal impact on the environment. 75% of the electricity used in the Austrian factory and 50% in our Portuguese factory comes from renewable energy sources.
Bluebuck products are designed to last longer, which means less waste. They are extremely durable, long-lasting and reliable.
The label selects the best materials available to ensure quality and durability.
Longevity is also woven into the design of Bluebuck products. The brand doesn't settle for collections that go out of style over the seasons. That's why they design all products to be classic, stylish and timeless. This means that inventories never have to be reduced.
