Flen knitted shirt made of organic cotton by Dedicated in purple

The Swedish label Dedicated was founded in 2006 because the founders noticed that the available brands that call themselves responsible are not fashionable in their design and that the fashionable brands do not take responsibility for the environmental impact of their production.

Dedicated believed that fashion could be done differently. Responsibly produced clothing didn't have to be plain, and creative fashion didn't have to be bad for the planet. With a clear vision, a lot of hard work, and a lot of coffee, they worked hard to bring Dedicated to life.
With a knowledgeable team, Dedicated has created a brand that's thoughtful from start to finish. They only produce clothing made from organic, natural, or recycled fibers to demonstrate that an alternative to conventional fibers is possible. They only work with suppliers who share their values ​​and are certified according to reliable and reputable standards. They design only two collections per year and respect reasonable production times. The clothes are also, of course, packaged in recycled or certified materials.

In this way, the label strives to do its part to raise the bar in the industry. Every brand has a choice, and Dedicated has chosen to be better than the usual industry norm.