Handmade macrame keychain colorful by Tagtraum Clothing

Tagtraum Clothing was founded in Switzerland in 2023 because the founders were fed up with greenwashing, unfair production conditions, and fast-moving mass-produced goods. They wanted to create a brand that not only looks good but also stands up well – in terms of ethics, style, and quality.
The idea: Fairly produced basics that last a long time – in the wardrobe and in the mind.
Each garment is designed with functionality in mind and features a clever detail: the carabiner loop, which makes it easy to hang it on hooks, backpacks, or clotheslines using the Tagtraum carabiner (the heart of Tagtraum) – minimalist, practical, and distinctive. Functionality isn't an afterthought at Tagtraum, but part of our DNA.
Tagtraum produces exclusively in Europe, with partners who pay fair wages and operate in an environmentally friendly manner. Organic cotton and recycled materials are used, consciously avoiding animal-derived materials. Instead of seasonal collections, they offer timeless favorites – true to the motto: less, but better.
For every item sold, Tagtraum donates CHF 1 to an environmental project. Because for the label, responsibility doesn't stop with the product.
Tagtraum stands for people who take action instead of waiting. For people who set out, pursue their dreams—and rely on fair, thoughtful clothing along the way.
Fashion has power: it can exploit and destroy.
But there is another way – and daydreaming makes it different.