Sara Straight in rinse blue made from organic cotton by Kuyichi

Kuyichi - WHEN YOU KNOW BETTER, YOU HAVE TO DO BETTER

Since 2001, Kuyichi Pure Goods is a Dutch denim brand that aims to make a positive impact on the fashion industry. After seeing the polluting cotton industry in Peru, Kuyichi began producing pure goods made from organic cotton.
The most commonly worn product made from cotton is denim, so they started making organic jeans.

Kuyichi selects its suppliers and sustainable materials with care.

Since 2016 they have taken a new course. At the core, Kuyichi is still the same, but they have added different values ​​to their brand. All leather patches were replaced with Jacron patches made of washable paper and the denim became vegan. They are of the opinion that the future will be determined by slow fashion and not fast fashion, and have therefore decided not to produce a large seasonal collection. Instead, the majority of the collection consists of durable denim that is available season after season.

Their style-conscious jeans have a clean look with signature details like the hidden rivet on the back pocket and copper details.
Pure production, pure denim, pure goods.