Article: What does sustainable fashion actually mean?
What does sustainable fashion actually mean?
Sustainable fashion – a term you see everywhere these days. But what's really behind it? Is an "organic" label already sustainable? Is it enough if a shirt is made of recycled cotton? At NUVONDA, we believe that sustainable fashion begins with attitude – and ends with your closet.
🌱 Sustainability is more than a trend
Sustainable fashion means producing clothing responsibly – for people, animals, and the environment. It's about fair wages, resource-conserving materials, and long-lasting design. It's the opposite of fast fashion: moving away from mass production and toward quality, transparency, and awareness.
The most important pillars of sustainable fashion:
1. Fair production
From the cotton harvest to the sewing factory, workers should work under fair conditions, with safe workplaces and fair pay. Many of our brands, like Dawn Denim and Twothirds, work with certified partners and focus on transparency.
2. Environmentally friendly materials
Organic cotton, recycled fabrics, Tencel, or hemp – these materials require less water, no pesticides, and are often biodegradable. Brands like Ecoalf go a step further and make new clothing from marine waste.
3. Durability instead of mass-produced goods
Sustainable fashion is made to last. High-quality fabrics, timeless designs, and excellent craftsmanship ensure you can wear your clothes for a long time—a clear contrast to fast-fashion trends that lose their shape after two washes.
4. Transparency & Responsibility
At NUVONDA, we only work with brands that disclose their supply chain and actively work toward improvements. Certifications like GOTS , Fair Wear Foundation , PETA-Approved Vegan , or B Corp help you make informed decisions. And some smaller brands don't have the opportunity for certification, yet they still operate very sustainably.
👚 Sustainable shopping at NUVONDA
We believe that fashion should be fun – without coming at the expense of others. That's why our selection exclusively features brands that take responsibility and sustainability seriously. And all of this in modern, stylish designs. FASHION AND GOOD VIBES :-)
