KOMANA "Currency of Love" – Fashion between Jaipur and London
KOMANA "Currency of Love" – Fashion between Jaipur and London
With its new collection "Currency of Love," the Zurich label KOMANA demonstrates how fashion can be conceived today: consciously, collaboratively, and with a clear focus on value – beyond the purely material.
The collection connects two places and two perspectives: Jaipur in India and London. This creates a dialogue between traditional craftsmanship and modern design.
Craftsmanship from Jaipur: Block Printing as a Living Tradition
Part of the collection is produced in Jaipur – using the traditional block printing technique. Patterns are hand-carved into wood and then printed onto fabric.
This process is time-consuming and requires experience. Each piece thus carries an individual signature and reveals its creation process.
Collaboration with local artisans is central: designs are developed and refined together – from sketch to finished garment.
Urban Contrast: Design from London
The collection is complemented by designs created in London. Here, a clearer, more minimalist design language emerges, complementing the artisanal part and placing it in a modern context.
The combination of these two worlds defines KOMANA's character: traditional and contemporary at the same time.
Sustainable Fashion with Responsibility
KOMANA stands for a slow, conscious form of fashion. The collection relies on durable materials, careful craftsmanship, and respectful collaboration.
A portion of the proceeds from the styles made in Jaipur is donated to the SMILE organization, which supports women and children locally.
Jewelry by V Design Lab
The collection is complemented by selected jewelry from V Design Lab. Delicate rings and earrings with subtle star details pick up on the calm aesthetic and can be combined in many ways.
Conclusion: Value Reimagined
"Currency of Love" is more than a collection. It represents an approach that understands fashion as a connection – between people, cultures, and ideas.
Instead of fast fashion, KOMANA focuses on care, collaboration, and longevity.
